Rebranding
for Moxion Phoenix
Phoenix is code name for new updated MP-75, the intelligent mobile battery built to replace diesel generators.
My role
As part of the product team, I had the opportunity to work on the actual branding for the new Moxion Power unit. My responsibilities included the outer design and branding of the unit, the IP design, and the creation of stickers.
This project was particularly significant as it was my first time working on such a comprehensive branding initiative for a physical product, allowing me to expand my skill set and contribute to a highly impactful project.
Problem
Working on the Moxion Power unit rebranding presented a significant challenge due to the complexity of the product. To create an effective design for the IP, I needed to thoroughly understand how the unit operates. This required close collaboration with the VP of Product, the system team, engineers, and the design manager. Despite these challenges, we successfully delivered a complete rebranding for the physical product, including a modern design for all safety stickers, within a month, resulting in a standout product.
from this:
to this:
Moxion Phoenix is still under production....