Rebranding of
Grammarly Business
Design evolution of Grammarly Business to elevate the sub-brand for professionals and enterprise decision-makers.
My role
As a Senior Lead Designer, I was responsible for the entire brand redesign. I began by thoroughly exploring the original state and identifying the main problems we were facing. I developed multiple concepts, which we then narrowed down to two, ultimately assisting the Head of Marketing in making the final decision.
At the end, I led the Visual Design team and developed a Figma toolkit that was integrated into our Design System.
Problem
Despite achieving successful metrics, the design for Grammarly Business fell short of expectations. GB Design is not performing at its optimal level, particularly when compared to other enterprise companies excelling in this area. This gap highlights the need for a strategic overhaul to enhance our design processes and outcomes.
Powered by AI
Brand & Strategy
This approach speaks to the capabilities of GB's advanced technology and expresses how we can empower possibilities for more effective communication in the workplace.
— Helpful
— Open
— Smart
To make the color palette more tech and AI-oriented, we used vibrant green in combination with sky blue. To emphasize the stats, I chose a monospaced typeface to give it a more technological feel.
The main graphic elements were connected dots, symbolizing our interconnected world. People are connected through technology, and AI can help to enhance these connections even further.
Results
40%
increase in Brand Recognition among business audience
25%
increase in consistency and brand recognition
